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Sony's PS4 hits record-breaking Black Friday sales

Tons of gamers bought PS4 consoles this Black Friday season
By: Derek Strickland | Gaming News | Posted: 1 week, 6 days ago

Sony's PlayStation 4 console is a juggernaut that's dominated sales charts for years now, and has consistently one-upped itself as time goes on. Now the Japanese games-maker has broken another sales milestone for Black Friday 2017.

 

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This year has been huge for the PlayStation brand. Sony has shipped 63.3 million PS4's to date, and hardware sales were up 29% year-over-year during the period. The tech titan reported stellar growth with a massive 739% net income spike during Q2'17 as well, and the PlayStation brand was a major driver for earnings.

 

Now Sony reports that it just sold more PS4s during 2017's Black Friday than in its entire 22-year history.

 

"We had the biggest Black Friday in PlayStation history. We sold more consoles [during 2017's Black Friday] than we ever have in our entire 22-year history. And PlayStation Plus is a natural addition to that purchase. We wanted to make sure people went in and bought a console and they also bought PS Plus because they'll get a lot of value out of that service with a new console purchase," Sony Head of PlayStation Network Eric Lempel told CNBC.

 

Sony hasn't released exact sales figures for Black Friday, but we'll probably see a press release sometime soon. Otherwise we'll have to rely on NPD Group figures to get an estimate on sell-through during the season.

 

Lempel also commented on PlayStation VR and affirmed that "we're just scratching the surface" and "there's a lot more to come" in regards to the VR headset. At E3 2017 Sony re-affirmed its commitment to the PSVR by announcing a slew of new virtual reality games, a move that's been consistent across its major venues across the globe.

 

NEWS SOURCES:Youtube.com

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