Tencent will publish PUBG in China

Bluehole just made the biggest deal of its life.

@DeekeTweak
Published Wed, Nov 22 2017 11:28 AM CST   |   Updated Tue, Nov 3 2020 11:53 AM CST

Games publisher Bluehole has made a tremendously monumentous deal to partner with Chinese titan Tencent in order to publish its game in one of the most lucrative regions in the world.

Tencent will publish PUBG in China | TweakTown.com

After much tip-toeing and deliberation, Bluehole has finally teamed up with Tencent to bring PlayerUnknown's Battlegrounds to China. The game, which has amassed a considerable following across the globe, represents a massive point for monetization and continued play for years to come. However the last-man-standing shooter won't enter China unaltered, and will need to adhere to strict regulations and legislature to avoid a ban including toning down blood and violence and monitoring for cheaters.

The news was posted by Niko Partners analyst Daniel Ahmad who made the announcement on Twitter.

"Tencent just announced that it will be the exclusive operator of PLAYERUNKNOWN'S BATTLEGROUNDS in China after partnering with Bluehole," he said. "Will be official China server + emphasis on banning cheaters + making the game work around regulations."

As we reported earlier, China is the largest playerbase for PUBG, making up about 37% of PUBG's ownership base and about 44% of its playerbase.

NEWS SOURCE:twitter.com

Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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