Games publisher Bluehole has made a tremendously monumentous deal to partner with Chinese titan Tencent in order to publish its game in one of the most lucrative regions in the world.
After much tip-toeing and deliberation, Bluehole has finally teamed up with Tencent to bring PlayerUnknown's Battlegrounds to China. The game, which has amassed a considerable following across the globe, represents a massive point for monetization and continued play for years to come. However the last-man-standing shooter won't enter China unaltered, and will need to adhere to strict regulations and legislature to avoid a ban including toning down blood and violence and monitoring for cheaters.
The news was posted by Niko Partners analyst Daniel Ahmad who made the announcement on Twitter.
"Tencent just announced that it will be the exclusive operator of PLAYERUNKNOWN'S BATTLEGROUNDS in China after partnering with Bluehole," he said. "Will be official China server + emphasis on banning cheaters + making the game work around regulations."
As we reported earlier, China is the largest playerbase for PUBG, making up about 37% of PUBG's ownership base and about 44% of its playerbase.
- > NEXT STORY: Nintendo Switch drives Gamestop hardware sales
- < PREVIOUS STORY: Paradox and Jon Shafer 'part ways' after just 6 months