PC beats console as Capcom's top sales platform for the past three years in a row

Capcom's persistent efforts have paid off as the company has successfully leveraged the strength of PC storefronts.

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Capcom is one of the most interesting companies in gaming. The Japanese group has successfully grown its operating profits for nine years in a row thanks to its aggressive sales blitz strategy. Capcom aims to sell as many game copies as possible, and its efforts have worked well, with nearly 60 million sales in FY25.

The games-maker is able to sell so many units because it makes steep discounts to its games, often selling titles for $5 or $10. Capcom's strategy is a boon for price-conscious gamers, especially new users who haven't accumulated a library. Now as we've seen, PC is also a big part of Capcom's formulaic approach to success, as PC has surpassed console as Capcom's top sales platform for the past three years in a row.

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According to the latest financial results, PC beat console by nearly 10 million sales in Capcom's latest financial year. The company sold 32.17 million PC games in FY25 compared to 22.76 million console games.

Prior years also follow this trend:

• FY23 - 21.6 million PC games, 52% of sales
• FY24 - 28.21 million PC games, 60% of sales
• FY25 - 32.17 million PC games, 58% of sales

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What makes FY25 different is just the sheer volume of games that were sold during the year. Capcom sold over 59 million games in the timeframe, beating its sales target by 5 million copies.

All of this is to illustrate some clear trends at Capcom: Digital is the bedrock of the company's sales model, as Capcom can quickly adjust prices and initiate well-timed discounts to prompt multi-million sales on platforms like Steam.

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PC is also important because it's a growing platform, or at the very least, an environment that offers more opportunity for sales due to its differentiated games libraries.

In March, Capcom's CEO Kenzo Tsujimoto said that PC gaming will become the industry's leading platform:

"I believe that the PC will further establish itself as the world's leading gaming platform, which will serve to increase the value of the PC market," the CEO said in an annual report.