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iPhone 8 to start at $850; 256GB model priced at $1000

The same report estimates that the factory costs of the iPhone 8 are $70 to $90 higher than the iPhone 7 Plus, which starts at $769.

@LanaJelic
Published Wed, Apr 5 2017 6:34 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Apple's 10th-anniversary phone is set to see the light of day sometime in September this year. There are a lot of expectations from Apple, especially considering that this year's phone will mark ten years since the launch of the first iPhone.

iPhone 8 to start at $850; 256GB model priced at $1000 | TweakTown.com

Previous rumors have suggested that the iPhone 8 (assuming it will be named the iPhone 8) will cost $1000, but UBS analyst Steven Milunovich believes that the prices won't be that insane. According to him, the base 64GB model could start at $850 to $900 in the US, which is similar to the price of Samsung Galaxy S8+.

Milunovich explained that the iPhone 8 could start at under $1000 cause he believes that the 5.8-inch device will be competing at a screen size disadvantage compared to the 6.2-inch Galaxy S8+.

The UBS analyst thinks that the 256GB model could cost between $950 and $1000.

MacRumors obtained Milunovich's researcher where he notes:

Contrary to some perceptions, Apple prices are quite competitively. Apple likes to position its entry-level products at the mid-market with "Pro/Plus" products close to competitors at the high-end. Therefore, we do not think Apple will stray far from the price point of Samsung's most expensive model at $840-850 and will keep the entry OLED model at $850-900. Apple's 256GB OLED model could be $950-1,000, but the 256GB 7 Plus already is $970.

The same report estimates that the factory costs of the iPhone 8 are $70 to $90 higher than the iPhone 7 Plus, which starts at $769.

Lana has a passion for technology and science. She spends her time looking for the latest and most interesting technology and science news. Her passion is in gadgets, wearables, and other cool and interesting applications of technology or science. She also spends her free time gaming in MMOs like World of Warcraft. She has prior experience covering technology for publications and breaking news. If she’s not doing either, you might just find her exploring the metaverse in VR. Lana wants to expand TweakTown’s coverage of mobile, wearables and gadgets while also bringing her experience with science and general tech to TweakTown. Her area of coverage is around science, technology, smartphones, wearables, and general neat gadgets. She hopes to one day be able to drive around in her self-driving car while she schedules an appointment for a SpaceX trip to the moon on her smartwatch.

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