Epic Thanksgiving Giveaway: MSI GeForce RTX 3080 GAMING X TRIO!
TRENDING NOW: Here's our Top 10 best handpicked Amazon Black Friday tech deals!

Apple's new $300 design book doesn't include 3.5mm jack

Apple is charging $300 for a hardbound book that covers their 20-year history of design.

@anthony256
Published Tue, Nov 15 2016 7:29 PM CST   |   Updated Tue, Nov 3 2020 11:57 AM CST

Apple has built up even more courage leading up to the holidays, releasing a new $299 book that has 450 photos of Apple products - announcing the book 'Designed by Apple in California' on Apple.com, and select Apple retail stores.

There are two books available, with a $199 book that is a smaller 10.2-inch x 12.75-inch book, while the larger 13-inch x 16.25-inch book sells for $299. All of the photos were snapped by Andrew Zuckerman, showing off 20 years of Apple design "in a deliberately spare style".

Apple's new 0 design book doesn't include 3.5mm jack 06 | TweakTown.com
VIEW GALLERY - 3 IMAGES

Apple's chief designer and slow talker of courage, Jony Ive, explains the book as "a gentle gathering of many of the products the team has designed over the years", hoping that the book will be a "resource for students of all design disciplines".

Apple's new $300 design book doesn't include 3.5mm jack 05 | TweakTown.com

In the foreword of the book, Ive writes:

While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.

Apple's new $300 design book doesn't include 3.5mm jack 07 | TweakTown.com
NEWS SOURCE:theverge.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

Newsletter Subscription

Related Tags

Newsletter Subscription
Buyer Guides
Latest News
View More News
Latest Reviews
View More Reviews
Latest Articles
View More Articles