Google is spending big money on Pixel marketing

In an attempt to catapult its new Pixel smartphones, Google is splashing on big marketing campaigns.

1 minute & 17 seconds read time

Google really did make quite the impression when it announced its new Pixel smartphones, a first for the company in premium all-Google smartphones with some nice surprises like the near-perfect voice assistant in Google Assistant - oh, and Google claiming Pixel has the best smartphone camera ever.

Google is spending big money on Pixel marketing |

Well, you're not going to push all of those points along with the fact that Pixel and Pixel XL ship with Android 7.1, with Google putting a massive load of optimizations and tweaks to the Android operating system. Because Google isn't a known manufacturer of hardware products, the company wants to make a splash. Rachel Pasqua from a New York-based advertising firm said: "This is the first time they are in the position of selling themselves to people, as opposed to selling themselves to brands".

Mario Queiroz, Vice President of Product Management for Google said that the company was about to start its major advertising power on Pixel, we didn't get an exact dollar amount. We were teased that Google would be buying ads during Thanksgiving football games, which we all know are very lucrative - thus, very expensive.

It's already working, as Pixel and Pixel XL are both sold out on the Google Store - days after their announcement.

Pixel pricing:

  • Pixel 32GB - $649
  • Pixel 128GB - $749
  • Pixel XL 32GB - $649
  • Pixel XL 128GB - $869

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.

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