Assassin's Creed might not return to its annual release cycle

Ubisoft's new quality over quantity approach may forestall annual Assassin's Creed launches.

Published Fri, Feb 19 2016 1:33 PM CST   |   Updated Tue, Nov 3 2020 12:01 PM CST

As Ubisoft shifts towards a new long-term player-engagement strategy, we may never see an annual Assassin's Creed release again.

Assassin's Creed might not return to its annual release cycle |

"The goal is not to automatically come back to an annual cycle, but to come back on a regular basis. We can't say every year," Ubisoft CEO Yves Guillemot said during a company investor's meeting.

Ubisoft recently announced that Assassin's Creed will skip 2016 so it could "re-examine the franchise". Instead of a constant string of game releases, the publisher is now pushing a "live operation" business model based on multi-year engagement.

This new approach is projected to raise revenue by 60% to $2.4 billion by the 2019 fiscal year, and incorporates a "strong push on multiplayer-centric games". This plan has already manifested with games like Rainbow Six: Siege and the upcoming MMO-style FPS The Division.

I like the idea of Ubisoft taking a break from annual Assassin's Creed games. It'll give the dev teams time to curate, build, and optimize the in-game world's to ensure Unity catastrophes never happen again. As one ex-Ubisoft dev said, there's something really wrong with AAA games development, and it's great to see Ubisoft initiating a change.


Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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