Mobile search is taking over, with Google searches taking place on smartphones and other mobile devices more than on computers in 10 countries, according to Google.
Just the United States and Japan were listed, with Google declining to publicly list the other countries - but confirmed the metrics include mobile browser-based searches and Google search apps combined. Google and other search companies are anxious to find relevant ways to cash in on mobile users, with Google relying on AdWords to help generate revenue.
As more users begin to embrace mobile, Google says ad prices are beginning to climb, with advertisers understanding the need to immediately connect with mobile users.
"Consumers, particularly on mobile devices, now have higher expectations than ever before - they want everything right, and they want everything right away," according to a recent Google blog post. "This requires that marketers answer their needs in the moment, whenever and wherever they are."