T-Mobile makes steps in the right direction, fighting wireless rivals

T-Mobile is expanding its customer base in the United States, but will continue to need to dig deep.

Published Feb 13, 2014 8:59 PM CST   |   Updated Tue, Nov 3 2020 12:18 PM CST
0 minutes & 57 seconds read time

T-Mobile is on the right track to better compete against the three bigger wireless carriers in the United States, though it will continue to be a drawn out, fierce battle. The company is putting pressure on AT&T and seeing results, with the company's sights set on attacking competitors and attracting new subscribers.

T-Mobile makes steps in the right direction, fighting wireless rivals | TweakTown.com

"T-Mobile was dying on the vine for years," industry analyst Jeff Kagan recently told TweakTown. "Then a little over a year ago they hired a new CEO, John Legere. He ran Global Crossing. He looked around at T-Mobile, the changing marketplace, and decided on a path. This has been successful for T-Mobile. They have seen the first couple quarters of growth in years. And hopefully they can continue to build."

Verizon Wireless and AT&T, the No. 1 and No. 2 wireless carriers in the United States, relying on "wireless, wire line, television using IPTV and a wide variety of different technologies and offerings. T-Mobile is just wireless. And a small wireless player at that," which forces T-Mobile to get a bit creative with their sales and marketing efforts. "I think T-Mobile can continue to grow going forward for a while. However they will likely remain the number four competitor. Unless they get acquired."

Verizon Wireless is competing against T-Mobile with its "More Everything" plan, so T-Mobile, the No. 4 wireless carrier, will have to find a way to respond against the biggest U.S. wireless carrier.

An experienced tech journalist and marketing specialist, Michael joins TweakTown to cover everything from car’s & electric vehicles to solar and green energy topics. A former Staff Writer at DailyTech, Michael is now the Cars & Electric Vehicles News Reporter and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

Newsletter Subscription

    Related Tags

    Newsletter Subscription
    Latest News
    View More News
    Latest Reviews
    View More Reviews
    Latest Articles
    View More Articles