GIGABYTE's GeForce and Radeon GPU prices have reportedly increased by up to 40% in Japan

Q: When does the CFD-BIZ notice say the new GIGABYTE VGA pricing takes effect for new orders?

The CFD-BIZ notice says the new GIGABYTE VGA pricing takes effect for any new orders placed from August 1, 2026. The notice was sent out to its various customers.

Q: Why does the article link the reported price increases to DRAM pricing and GPU kit cost changes from NVIDIA and AMD?

The article links the GIGABYTE price hikes to DRAM pricing and GPU kit cost changes because it says current DRAM price chaos is causing major disruption in the consumer and PC gaming hardware market, and because recent reports indicate NVIDIA and AMD are increasing the prices of the GPU and memory bundles they sell to partners. Those manufacturer kit-price increases to AIB partners are presented as a direct reason why partners like GIGABYTE would raise retail prices.

According to a new notice from a large retailer and supplier in the region, 'GIGABYTE VGA product' pricing is reportedly increasing by 20 to 40% in Japan.

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Kosta Andreadis

Senior Editor

Published Aug 4, 2026 10:33 PM CDT

1 minute & 15 seconds read time

TL;DR: A Japanese wholesaler notified customers that GIGABYTE VGA product prices will rise about 20-40% for new orders from August 1, 2026, citing a manufacturer price revision; the notice warns existing orders may be hard to secure and links the hikes to broader GPU/memory price disruptions affecting partners.

Voice: Kosta AndreadisSpeed

0:00 / 2:25

GIGABYTE is one of the biggest names when it comes to PC gaming graphics cards, offering a broad line-up of both GeForce RTX 50 and Radeon RX 9000 Series GPUs. With several recent reports indicating that both NVIDIA and AMD are increasing the prices for their GPUs (that is, the GPU and memory bundles it offers to partners like GIGABYTE), the latest price-increase news comes from a wholesaler in Japan.

GIGABYTE's GeForce and Radeon GPU prices have reportedly increased by up to 40% in Japan 2

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According to a new notice from Japanese retailer and supplier CFD-BIZ (via Wccftech), which has been sent out to its various customers, GIGABYTE GPU prices have now increased by around 20% to 40% for any new orders placed from August 1, 2026. The notice cites a "price revision by the manufacturer," which indicates this is coming directly from GIGABYTE.

The notice doesn't mention any specific products, but by stating "GIGABYTE VGA products," it sounds like a catch-all for all of the brand's graphics card products across GeForce RTX, Radeon RX, and workstation products. A 40% price increase is massive, but the bad news doesn't stop there.

Read more: AMD reportedly raising prices on Radeon GPUs by 10% in July
Read more: NVIDIA increases GeForce RTX GPU pricing for its partners, but it's still lower than AMD's
Read more: GeForce RTX 50 Series GPU prices are rumored to increase by 30% in the coming weeks, months

GIGABYTE's GeForce and Radeon GPU prices have reportedly increased by up to 40% in Japan 1

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Question #1

When does the CFD-BIZ notice say the new GIGABYTE VGA pricing takes effect for new orders?

Question #2

Does the CFD-BIZ notice specify individual GIGABYTE models or only refer to 'VGA products' generally?

The CFD-BIZ notice does not specify individual GIGABYTE models; it refers generally to "GIGABYTE VGA products" as a catch-all for the brand's graphics card lineup. The article explicitly states the notice does not mention any specific products.

Answered

Question #3

Why does the article link the reported price increases to DRAM pricing and GPU kit cost changes from NVIDIA and AMD?

Question #4

How might existing pre-orders placed before August 1, 2026 be impacted according to the notice?

The notice states it "may become difficult to secure your current orders at the current price," meaning existing pre-orders placed before August 1, 2026 might have to be canceled. The article specifically links those potential cancellations to supply issues.

Answered

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The notice goes on to state that it "may become difficult to secure your current orders at the current price," which means existing orders placed before the price increase might have to be canceled due to supply issues. With recent news of similar price increases in China and South Korea, it's indicative of the current DRAM price chaos causing a major disruption in the consumer and PC gaming hardware market. It's also safe to assume that these price increases won't be limited to GIGABYTE graphics cards, as the increase in GPU kit pricing from companies like NVIDIA and AMD affects all of its partners. The only question is how much of the increase will be passed onto consumers. As GPUs notoriously have razor thin margins for companies, it's expected that the increases will be widespread.