GeForce RTX 50 Series GPU prices are rumored to increase by 30% in the coming weeks, months

Q: How much are GeForce RTX 50 Series GPU bundle prices reportedly increasing according to the Economic Daily News?

According to the Economic Daily News, NVIDIA will raise prices for all GeForce GPU bundles by 20 to 30%. This reported increase would affect GeForce RTX 50 Series bundle pricing.

Q: What role are rising DRAM prices playing in the reported RTX 50 Series price increases?

Rising DRAM prices are the primary cause of the reported RTX 50 Series price increases, forcing NVIDIA to raise GeForce GPU bundle prices by about 20 to 30% and contributing to local retail spikes (for example, 60% above MSRP in China for some Colorful cards). The article cites dramatic GDDR6 and GDDR7 cost increases (noting 3GB GDDR7 chips at $60-$70 versus 2GB chips around $20), reduced and short-term memory supplies for partners like MSI, and analysts predicting a 10-20% shrink in the consumer GPU market as a result.

Q: How are GPU memory supply timelines described for companies like MSI in the report?

The report says companies like MSI are only receiving monthly memory supplies with no long-term information on expected volumes or prices.

GeForce GPU prices are set to increase by up to 30% as DRAM price increases continue to cause chaos in the consumer technology market.

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Kosta Andreadis

Senior Editor

Published Jul 31, 2026 1:35 AM CDT

1 minute & 30 seconds read time

TL;DR: NVIDIA reportedly plans a 20-30% price hike on GeForce GPU bundles due to rising GDDR6/GDDR7 DRAM costs, the third such increase this year. Partners already face steep price jumps-some cards up 20-60%-supply unpredictability, and analysts expect consumer GPU market contraction of 10-20%.

Voice: Kosta AndreadisSpeed

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Around a week ago, we heard rumors that NVIDIA was planning to increase the price of its GeForce GPU bundles, which pair RTX chips with GDDR6 or GDDR7 memory. This week we've got more information on this rumored price increase, which would be what NVIDIA partners like ASUS, MSI, GIGABYTE, and others pay for GeForce RTX hardware.

GeForce RTX 50 Series GPU prices are rumored to increase by 30% in the coming weeks, months 1

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According to a new report from Taiwanese outlet Economic Daily News, the price increase will see NVIDIA raise prices for all GeForce GPU bundles by 20 to 30%. This isn't the first increase of its kind this year; this up to 30% price hike would be the third for NVIDIA. OF course, NVIDIA isn't alone, as the DRAM crisis has also seen companies like AMD and Intel pay a lot more for GPU memory for their consumer graphics card products.

Based on this information, it seems that this price increase is already taking hold in China. As reported earlier this week, cards from partners like Colorful are now selling at prices 60% higher than their original MSRPs, with MSI's line-up of GeForce RTX 50 Series cards having seen their prices increase by 20% in the past week alone.

Read more: Colorful and MSI RTX 50 graphics card prices spike in China as GDDR6 and GDDR7 memory costs rise
Read more: AMD reportedly raising prices on Radeon GPUs by 10% in July
Read more: AMD to raise its Radeon RX 9000 Series GPU prices by at least 10%

And yes, this is all due to the dramatic increases in DRAM pricing, which is reportedly set to continue through 2028. These price increases are also putting a big question mark on whether or not we'll see a GeForce RTX 50 SUPER Series refresh, as highly sought-after 3GB GDDR7 chip prices have risen to between $60 and $70 USD. In comparison, the standard 2GB GDDR7 chips found in existing GeForce RTX 50 Series cards are currently priced at around $20 USD.

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Question #1

How much are GeForce RTX 50 Series GPU bundle prices reportedly increasing according to the Economic Daily News?

Question #2

What role are rising DRAM prices playing in the reported RTX 50 Series price increases?

Question #3

What specific GDDR7 chip price differences does the article cite that could affect an RTX 50 SUPER refresh?

The article cites that 3GB GDDR7 chips have risen to about $60-$70 USD each, while standard 2GB GDDR7 chips are priced at around $20 USD. These higher 3GB prices are noted as a factor putting the RTX 50 SUPER refresh into question.

Answered

Question #4

How are GPU memory supply timelines described for companies like MSI in the report?

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The report also notes that the situation has gotten so bad that companies like MSI are only seeing monthly memory supplies, with no long-term information on expected volumes or prices. And to cap everything off, with the up to 30% price increase looming, which would dramatically increase the costs of GeForce RTX 50 Series cards in all markets, analysts are predicting that the consumer GPU market will actually shrink by 10 to 20%.