Bank of America believes GTA 6 will cost $80 and introduce new base price for games

Well-known financial institution Bank of America believes that Grand Theft Auto 6 will cost $80, and that the game could herald a new baseline price hike for AAA game software in preparation of the new console generation.

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According to a new report from Seeking Alpha, Bank of America Securities analyst Omar Dessouky openly predicts that Grand Theft Auto 6 could be priced at $79.99, a $9.99 surcharge (+14.3%) over the current $69.99 base price for new AAA games.

The analyst also thinks that other publishers and developers could support the new price hike, effectively meaning that consumers would now be paying $79.99 for all new AAA games. This would be similar to the jump from $59.99 to $69.99 that was introduced at the start of the 9th console generation back in 2020 (side note: Take-Two was among the first publishers to push this new price with NBA 2K).

According to the Seeking Alpha report, Dessouky's predictions were made based off of reports and rumblings at the recent executive-oriented IICON event in Las Vegas (Interactive Innovation Conference). This show was attended by dozens of high-level c-suite executives in the video games industry.

The analyst says that he believes it would be in Take-Two's best interest to raise prices, which is interesting, because we've recently learned that GTA Online is a money-making machine.

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So is Rockstar's latest subscription, GTA+.

We also know that Grand Theft Auto has generated $10.38 billion since GTA V's release in 2013, and half of that is from GTA Online, which has amassed gross net bookings of $5 billion.

"We also heard from attendees that the industry, which is perceived as struggling, would have difficulty selling games for $80 if GTA 6 came out at $70. We think it's in Take-Two's self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry," Dessouky said.

Take-Two Interactive's stock was up 4.24% on the news, closing at $225.18 per share.