Samsung launches world's first 115-inch Micro RGB TV for $30,000

If you haven't heard about Micro RGB or micro-scale RGB LED backlight display technology, you're not alone. The technology is exclusive to Samsung, and it involves controlling tiny micrometer-sized red, green, and blue micro RGB LEDs located behind the panel for lighting. Samsung says that it raises the bar for "color accuracy and contrast," and the technology is debuting in the company's 115-inch 4K Micro RGB Samsung Vision AI Smart TV.

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Yes, there's AI involved, with the Micro RGB lighting controlled by a dedicated Micro RGB AI engine that analyzes each frame in real-time to automatically optimize colors for a more "lifelike and immersive picture." The AI engine can recognize dual color tones, and the overall accuracy is so high that it achieves 100% color coverage of BT.2020, which is the color space used to master 4K HDR movies.

Samsung's impressive world-first Micro RGB TV also includes the company's Glare Free technology to enhance viewing in bright rooms, a generative AI-powered Bixby voice assistant, and other AI tools for improving picture and sound. This state-of-the-art TV doesn't come cheap, as you've probably seen in the headline; it's coming soon to the U.S., with an MSRP of $29,999.

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115 inches is massive, and just about double the current big-screen TV sweet spot of 65 inches. This is projector screen levels of huge, and the good news is that Samsung is planning to release more Micro RGB TVs in a "variety of sizes." Smaller models will also bring that $30,000 price point down considerably, at least we hope so. It will be interesting to see how Micro RGB TVs compare to OLED displays for color accuracy and contrast, two areas where OLED panels excel.

As for the Micro RGB Samsung Vision AI Smart TV's gaming features, it supports ultra-wide aspect ratios like 21:9 and 32:9, FreeSync Premium Pro for tear-free HDR gaming, and support for Samsung's AI-powered auto game mode that detects the genre of game being played and adjusts the picture mode accordingly.