Grand Theft Auto franchise earns $10 billion revenue since GTA V's release

Grand Theft Auto franchise has surpassed $10 billion in revenue generated since GTA V's release, our data analysis indicates.

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Grand Theft Auto is one of the most popular video game franchises on the planet. It's one of the only series outside of Call of Duty that can routinely sell millions of copies every quarter, and GTA V itself stands as one of the best-selling video games of all time with over 215 million copies sold. GTA Online churns out tens of millions of dollars per quarter, sometimes breaking $300 million in microtransaction earnings.

We've been tracking Grand Theft Auto data for a while now, and based on our findings, the GTA franchise has surpassed $10 billion in revenue since GTA V's release. Take-Two's latest Q1'26 earnings report reveals that Grand Theft Auto made $221 million in the period, pushing total cumulative GTA revenues to $9.944 billion since the launch of Grand Theft Auto V in 2013.

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Since this Q1'26 period ends on June 30, and we're already in August, it's likely that Rockstar has already made the requisite $56 million to break the $10bn threshold.

Quick note: We use GTA V's launch as a reference point because it's the cleanest data trail to follow; GTA V generated a megaton $1.49 billion in revenue in the first quarter of release. GTA VI is expected to handily beat this milestone, with some expecting $2.7 billion in sales revenue.

Neither Rockstar nor Take-Two Interactive attach any real fanfare to these kinds of metrics, and it's also likely that actual GTA earnings are higher because these values represent revenue and aren't indicative of the totality of net bookings--in other words, these are two different accounting methods that will yield different results.