GTA 6 will 'devour billions of dollars' in spending, analyst says

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GTA 6's delay will provide some breathing room for other games targeting a Fall 2025 release date, and one analyst says that GTA 6 would have 'devoured' billions of dollars in spending had it launched during its original planned release date.

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Rockstar recently delayed Grand Theft Auto 6 to 2026, but had the game met its original 2025 launch, it was expected to be such a big deal that it would uplift the collective games industry. GTA V was the largest entertainment property launch in history with $1 billion earned in 3 days of sales. GTA 6 is expected to be even bigger--so big that it could eclipse a multitude of other games that unfortunately release alongside it.

We've seen analyst make predictions on GTA 6's breakout sales, and now Epyllion CEO Matthew Ball recently weighed in on the other side of the coin--what happens to the games that would've launched near GTA 6? "For the rest of the market, GTA's delay provides much needed - though only temporary - oxygen. The title was expected to devour billions of dollars in consumer spend."

The billions part is also interesting, and for their part, analyst and industry figures like Joost van Dreunen predict Grand Theft Auto 6 could make $2.7 billion in revenue at launch with 38 million sales, handily beating the original record set by GTA V over a decade ago.

The Grand Theft Auto franchise has made over $9.54 billion in revenue since GTA V's release in 2013, driven primarily by GTA V, GTA Online, and to a lesser extent, the GTA trilogy remaster.

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