Marvel responds to claims Fantastic Four marketing was created with AI

Marvel Studios recently unveiled the new Fantastic Four, and fans immediately questioned marketing posters for being created with AI.

Marvel responds to claims Fantastic Four marketing was created with AI
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Tech and Science Editor
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TL;DR: Marvel Studios released the trailer for "The Fantastic Four: First Steps," which was well-received with over 23 million views. However, marketing posters faced criticism for appearing AI-generated, showing inconsistencies like four-fingered hands.

Marvel Studios recently released the trailer for "The Fantastic Four: First Steps," and to go along with the trailer were other marketing materials, such as posters, which weren't as well received as the trailer.

The trailer for the upcoming movie has gained more than 23 million views at the time of reporting, and while reception has been generally good (based on the Like to Dislike ratio on the YouTube video), Marvel fans were quick to accuse Marvel of using artificial intelligence tools for the movie's marketing posters. The four posters that were released showcased telltale signs of being AI-generated, with hands only having four fingers, two women with the same face, floating objects, and other unnatural inconsistencies.

However, according to The Wrap, a Marvel spokesperson has told the publication that none of the posters were created using AI, which only leaves the possibility of these inconsistencies being human errors made by the artists. For those wondering, this isn't the first time Marvel has been embroiled in accusations of using AI to generate media, as AI was used to generate images shown in the opening credits of the TV miniseries "Secret Wars."

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Jak joined the TweakTown team in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest science, space, and artificial intelligence news. Jak's love for science, space, and technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms.

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