AMD Radeon GPU prices set to increase by 10% in August

Q: What role have rising DRAM and GDDR memory costs played in AMD’s decision to raise Radeon GPU kit prices?

The article states that rising DRAM and GDDR memory costs, driven by shortages and AI demand eating into supply, are a key reason behind AMD’s decision to raise Radeon GPU kit prices. AMD and NVIDIA have both begun passing those higher memory costs down to their AIB partners, which is prompting the reported 10% kit price increase.

AMD has reportedly notified its AIB partners of a kit price hike for Radeon GPUs, after quietly waiting to see whether NVIDIA would move first.

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Hassam Nasir

Tech Reporter

Published Jul 31, 2026 12:50 PM CDT

2-minute read time

TL;DR: AMD told AIB partners of a GPU and memory kit price rise of at least 10% starting in August, part of a planned 10-15% H2 2026 increase. The change follows recent NVIDIA kit hikes; retail card prices may lag due to other component costs and existing inventory.

Voice: Hassam NasirSpeed

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AMD is reportedly moving ahead with a fresh round of Radeon price increases, with board partners now being told to expect a jump of at least 10% starting in August. According to Chinese industry source Board Channels, cited by VideoCardz, AMD has sent official notice to its add-in board (AIB) partners confirming the increase on GPU and memory kits.

The GPU kit is the bundled package that pairs a Radeon GPU die with its VRAM memory allocation before shipping to partners like ASUS, PowerColor, and Sapphire. It's worth separating this price increase from the Radeon price hike chatter from earlier in July. This latest notification is a fresh confirmation, and apparently ties back to the plan AMD finalized last month but chose not to implement right away. It is apparently part of the 10-15% price hike AMD flagged for the second half of 2026.

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Interestingly, the reporting suggests AMD sat on this decision deliberately, waiting to see what NVIDIA would do first. NVIDIA has already been raising GeForce kit prices for its own AIB partners in recent weeks, and now that Team Green has made its move, AMD appears ready to follow with its own increase. We have been seeing this hide-and-seek pattern all year between the two GPU manufacturers.

Of course, a kit price increase doesn't automatically mean Radeon GPUs will get 10% more expensive at retail, since the kit only covers part of what goes into building a finished graphics card. Cooling solutions, PCBs, and other components factor into final pricing too. Existing Radeon inventory may also stay at current prices for a while longer, at least until distributors work through stock built before the change and start receiving cards priced under the new kit costs.

The report doesn't name specific Radeon models or regions affected, though SKUs with more VRAM, like the Radeon RX 9070 XT 16GB, would logically see a bigger bump given they use more memory per kit. AMD hasn't publicly acknowledged the price change at this point.

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Regardless, for gamers already dealing with a rough GPU market, this is another reminder that relief isn't coming anytime soon. Memory costs tied to the broader DRAM and GDDR shortage keep climbing as AI demand eats into supply, and both AMD and NVIDIA have shown they're willing to pass those costs down the chain to their partners, and eventually, to the consumers.

Frequently Asked Questions

TweakBot answers common questions about this news using TweakTown's own coverage from this page and related content from our archive. Tap a question to reveal the answer, or type your own below.

Question #1

Which Radeon GPU models are most likely to see the 10% kit price increase in August based on their VRAM configurations?

Models with larger VRAM allocations are most likely to see the 10% kit price increase, with 16GB SKUs specifically called out as logical candidates such as the Radeon RX 9070 XT 16GB. Related reporting also ties increases to VRAM tiers, noting separate adjustments for 8GB and 16GB cards (see News #109177).

Answered

Question #2

What role have rising DRAM and GDDR memory costs played in AMD’s decision to raise Radeon GPU kit prices?

Question #3

How closely could Radeon and GeForce retail prices converge now that both AMD and NVIDIA are increasing kit prices?

With both AMD and NVIDIA raising kit prices, Radeon and GeForce retail prices could end up converging more closely than they have been recently. The article does not quantify how close that convergence might be, and notes a kit price hike does not automatically mean an equivalent retail price rise because cooling, PCBs, other components, and existing inventory also affect final street pricing.

Answered

Question #4

Has AMD officially confirmed the August price increase to the public, and where was the reported notification first sourced?

AMD has not publicly acknowledged the August price increase; the report says AMD sent official notice to its add-in board (AIB) partners confirming the increase. The reported notification was first sourced to Chinese industry source Board Channels and cited by VideoCardz.

Answered

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With NVIDIA and AMD now trading blows on kit pricing within weeks of each other, Radeon and GeForce prices could end up converging more closely than they have in a while, which isn't the outcome PC gamers were hoping for heading into the back half of 2026.