Microsoft wants to buy Activision for mobile games, Phil Spencer says

Xbox's Phil Spencer says Microsoft wants to buy Activision-Blizzard because of the company's experience and plans for major mobile gaming expansion.

Published Aug 25, 2022 10:04 AM CDT   |   Updated Mon, Sep 19 2022 9:15 PM CDT
2 minutes & 0 seconds read time

Microsoft wants to buy Activision for one reason above all else: Mobile gaming.

Microsoft wants to buy Activision for mobile games, Phil Spencer says 1 |

In a recent interview with Bloomberg TV's Emily Chang, Xbox's Phil Spencer outlined the rationale behind Microsoft's huge $68.7 billion buyout offer for Activision-Blizzard. The simple answer is mobile games first, and PC gaming second.

"When we were thinking about on the idea on what we are capable of today and where do we need to go...the biggest gaming platform on the planet is mobile phones. 1.5 billion people play on mobile phones and regretfully Microsoft is not a place where we have a native platform as far as gaming. Coming from console and PC we don't have a lot of creative capability that has built hit mobile games," Spencer.

Spencer goes on to say that Activision-Blizzard was a good fit for its plans. Activision is indeed well-versed at mobile thanks to King, who generates billions every year from mobile sensation Candy Crush (King made up 33% of total company revenues in 2021, or $2.58 billion).

Microsoft wants to buy Activision for mobile games, Phil Spencer says 2 |

Mobile games were also a big part of Activision-Blizzard's new four-part plan that was started way back in 2018. Since then, Activision has successfully brought Call of Duty to mobile markets and has generated over $1.5 billion as of February 2022.

Microsoft wants to buy Activision for mobile games, Phil Spencer says 11 |

Blizzard has also had tremendous success with its mobile breakout hit Diablo Immortal, which has made over $100 million. In fact, Blizzard's mobile revenues were up by over 450% thanks to Diablo Immortal.

Activision plans to further expand into mobile with a new release of Call of Duty Warzone on the platform.

"One thing about the video game space is if you've been around maybe too long, you know most of the creators out there. So you kind of know teams that could be a good fit in terms of what we're trying to do."

"But we really started the discussions, internally at least, of Activision-Blizzard around the capability they had on mobile, and PC with Blizzard. Those were the two things that were really driving our interest."

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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