Google slapped with $267 million fine for abusing its own online ads

Google has agreed to pay a $267 million fine after France ruled that the company was guilty of abusing its own ad practises..

@JakConnorTT
Published Tue, Jun 8 2021 2:31 AM CDT   |   Updated Tue, Jul 6 2021 4:34 AM CDT

Google has been slapped with a $267 million fine over abusing its own ads and will now be changing its own ad practices.

Google slapped with $267 million fine for abusing its own online ads 01 | TweakTown.com

Google was slapped with the fine by Frances competition authority, who found that Google used its own dominant position on advertising servers to "favor its own services over competitors on both ad servers and SSP [sell-side] platforms," said Isabelle de Silva, head of the Autorite de la concurrence.

Google has taken to a blog post to explain that it will be changing its ad policy to allow for publishers to have "increased flexibility". Additionally, Google stated, "Also, we are reaffirming that we will not limit Ad Manager publishers from negotiating specific terms or pricing directly with other sell-side platforms." This isn't the first time Google has felt the force from French regulators, as the company was slapped with a $167 million fine for unclear advertising rules that resulted in a Google Ad's account of a French company being suspended.

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Jak joined the TweakTown team in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest science and space news. Jak's love for science, space, and technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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