Nintendo hits it big with U.S. Switch Black Friday sales, amassing a huge 830,000 unit sales during the week-long period.
The Switch won't stop breaking records. On the heels of its big 41 million global sales milestone, Nintendo today announced a huge holiday sales jump driven by Black Friday and Cyber Monday deals. The company sold 830,000 Switch consoles in the United States, pushing total U.S. hardware sales to 17.5 million, and breaking the record for the best sales week in Switch history.
The sales spike was driven by introduction of the cheaper handheld-only Switch Lite for $199, as well as strong first-party software like Pokemon Sword and Shield (75% of all Switch owners buy the console just to play first-party games). Discounts and sales were also big drivers to the jump.
Bloomberg analysts predict Nintendo will sell as much as 9.5 million consoles during the holiday quarter.
Switch sales are set to skyrocket with the console's introduction in China this December. This could be Nintendo's best fiscal year yet in terms of hardware sales.
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