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Nintendo first-party games make up 75% of all Switch game sales

Consumers buy Nintendo hardware to play first-party games

By: Derek Strickland from Nov 16, 2019 @ 18:39 CST

Nintendo platform holders are mostly buying first-party games like Super Smash Bros. Ultimate, Super Mario Maker 2, and Link's Awakening over third party games.


Surprising absolutely no one, consumers buy Nintendo hardware specifically to play Nintendo games. The company's recent 2H'19 financials highlighted the continuing trend, showing that Nintendo's first-party games made up 75% of total software sales during the six-month period. Nintendo managed to sell roughly 58.54 million Switch software units in 2H'19, of which 43.90 million were first-party titles.

Nearly all of Nintendo's major first-party games have made it big on the Switch, especially newer titles. Super Mario Maker 2 has sold 3.39 million units so far, and others like Link's Awakening moved 3.13 million and Fire Emblem: Three Houses moved 2.29 million copies.


Thanks to strong sales, Nintendo now has 11 million-selling titles throughout this fiscal year:

  • Mario Kart 8 Deluxe - 19.01 million
  • Super Smash Bros. Ultimate - 15.71 million
  • Super Mario Odyssey - 15.38 million
  • Zelda: Breath of the Wild - 14.54 million
  • Pokemon Let's Go Pikachu/Eevee - 11.28 million
  • Splatoon 2 - 9.28 million
  • Super Mario Party - 7.59 million
  • Super Mario Bros U Deluxe - 4.59 million
  • Super Mario Maker 2 - 3.93 million
  • Link's Awakening - 3.13 million

Third party titles remain an incredibly important part of the Switch that helps prop up the platform and stabilize it with releases in between Nintendo's marquee games. Indies in particular have seen a massive resurgence on the platform, and Nintendo is constantly pursuing new partners for ports and releases on the console.

Nintendo is also making a killing off of digital right now, pulling in over $663 million from digital game sales, add-ons, and Switch Online subscriptions.

Nintendo 2H'19 Earnings At-A-Glance

  • Net Sales-
  • 443.967 billion yen ($4.11 billion), (roughly $1.6 billion consolidated after COGS subtracted), up 14.15% YoY
  • Operating Profit-
  • 94.222 billion yen ($873.07 million), up 53.4% YoY
  • Profit-
  • 62.018 billion yen ($574.66 million), down 4% YoY
  • Nintendo Switch Platform Revenues - 405.588 billion yen ($3.75 billion), roughly 91% of total net sales