Borderlands 3 sales milestone causes stocks to dip

Take-Two's stock actually drops nearly 5% follow Borderlands 3's sales info.

Published Tue, Sep 24 2019 4:00 PM CDT   |   Updated Tue, Nov 3 2020 11:47 AM CST

Borderlands 3's big sales figures actually caused Take-Two's stock to drop by nearly 5% as the game failed to beat analyst projections.

Borderlands 3 sales milestone causes stocks to dip |

Yesterday Take-Two announced some impressive metrics behind Borderlands 3. Gearbox's sequel has shipped 5 million copies worldwide in five days, and sold 50% more copies that Borderlands 2 in the same period. Borderlands 3 is also the fastest-selling 2K title of all time, bumping the franchise to $1 billion in total earnings. It also did well on PC, becoming the fast-selling 2K game on PC in a five-day period, and outperforming expectations. But investors and analysts weren't tremendously impressed by these figures.

Since the announcement, Take-Two's stock has dropped from yesterday's $131.11 high down to $124.91 low during the time of writing, representing a 4.72% dip. The 5 million shipments (sell-in, not sell-through as in actual sales) aligns with predictions made by analysts like Wedbush Securities Michael Pachter and Suntrust's Matthew Thornton, meaning Take-Two failed to beat Wall Street guidance.

A bit of perspective on the figures: Take-Two used similar vernacular when describing Mafia III's sales in 2016, which managed to push 4.5 million copies in its first week, making it the then-fastest selling 2K Game on the market.

Borderlands 2 still holds the best sales record with 10 million copies sold to date.

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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