Ubisoft really are trying to create as much hype as possible for their upcoming release of Far Cry 5, videos detailing the allies and the villains players will be running into have been released.
The first of the videos shows what NPC's are available to assist players on the adventure and what is needed to be done to acquire their trust. An example of this is the White Tail Militia which players will need to work for to gain trust.
There is 4 videos that detail the villains, first off his Joseph Seed, the leader of the cult, John Seed which is a highly manipulative leader, Jacob Seed who is extremely violent and impatient and finally Faith Seed who is a women that found solace by being involved in the cult.