NVIDIA is reportedly preparing a new graphics card to compete with AMD's mid-range Radeon RX 550, in what will be the purported GeForce GT 1030, and it'll be aimed at the sub-$100 market.
NVIDIA is already in the sub-$150 market with its GeForce GTX 1050 at $109, but AMD attacked the sub-$100 market with its RX 550 at $79. AMD's Radeon RX 550 has a Polaris 12 GPU, 512 stream processors, and either 2GB or 4GB of GDDR5 RAM. Not bad for $79, but the RX 560 is only $20 more at $99. Still, the RX 550 will appeal to those who don't have the additional $20, or don't want the PCIe power connector - think internet cafes, and budget PCs.
The purported GT 1030 will feature a GP108 GPU, with 512 stream processors, 32 TMUs, 16 ROPs, and 2GB/4GB of RAM on a 128-bit memory bus. NVIDIA won't require an additional PCIe power connector, as the TDP will be just 35W... while the RX 550 chews 50W.