Magic Leap and Virtuix are the newest members of the ESA

AR and VR companies Magic Leap and Virtuix are the latest to join the Entertainment Software Association.

Magic Leap only recently secured itself a huge $800 million investment, which will see their augmented reality (AR) technology leap into the arms of consumers in the near future. Virtuix on the other hand, is a VR firm that took to Kickstarter with its Virtuix Omni platform, which enables physical movement and mobility in the VR world.

Jan Goetgeluk, founder and CEO of Virtuix, said: "We're proud to join ESA during this exciting time of transformation for video games and virtual reality. We look forward to joining ESA at the forefront of critical policy issues facing our dynamic industry".

President and CEO of ESA, Michael D. Gallagher, said: "Magic Leap and Virtuix are leading pioneers in augmented, mixed, and virtual reality-entertainment's newest frontier. These innovations promise to provide exhilarating new ways of experiencing the world. We look forward to collaborating with these highly creative companies as our industry continues to elevate the standards in technology".