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Apple: Just 21% of Apple Music testers have left the service so far

Apple argues about Apple Music user retention
By: Michael Hatamoto | Business, Financial & Legal News | Posted: Aug 21, 2015 5:25 pm

After reports that Apple Music members are jumping ship, Apple has issued a statement saying just 21 percent of users have stopped using the streaming music service.




The MusicWatch survey indicated around 48 percent of people testing the service are jumping ship. In its survey of 5,000 users, 28 percent are Spotify Premium members, 11 percent use Spotify free users, and six percent listen to ad-supported Pandora.


In late July, it was reported Apple Music had 10 million users - and Apple reported 11 million users in early August - are currently enjoying a free three-month trial of the new streaming service. Spotify has 20 million paid subscribers and about 55 million free users.


Apple Music may have won over Taylor Swift, but trying to get users to leave Pandora, Spotify, and other services could be extremely difficult.


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