Sony is dominating the European market, where during a recent interview with VG247, Sony Europe President Jim Ryan saying that Sony has nothing less than 70% marketshare in every European country.
Ryan explains: "We have a very significant market leadership. We have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don't think marketshare's any less than 70 percent, and frequently greater than 90 percent in continental Europe".
During the interview, Ryan said that the PS4 is still seeing "very considerable" momentum at its current price, with the company adding that it has no plans to cut the price anytime soon. Ryan added: "We're happy with the price and we're happy with the value proposition. We'll leave it where it is for now".
Opinion: Sony could make a native PS4 handheld to carry multi-gen legacy into the future
Opinion: Game Pass tier with first-party games won't fix the subscription's biggest problem
PlayStation CEO on layoffs: 'We have to run a sustainable business'
Ex-Sony exec says 'increasing graphics power' isn't the way to go with the PS6 - so what is?
Xbox president explains why Game Pass was created
RAM crisis is getting worse, Valve engineer warns
Xbox's return to exclusives was decided 'very early on' by CEO Asha Sharma
Xbox console exclusives can include multiplayer games too
Assassin's Creed Black Flag Resynced sells over 3 million copies, New Game+ is coming
Modder plays GTA Vice City and GTA III on a TV inside GTA San Andreas
Enthusiast puts 11 fans and an AiO on an RTX 3080, gains only 4 FPS
Spotify removed 75 million AI-generated tracks in 2025 as it cracks down on royalty abuse
YouTuber claims Sony is using social media bots to push back against backlash over its physical disc announcement
Apple's first OLED iPad mini could launch as early as October
Ryzen 7 7700X3D outperforms Ryzen 7 5800X3D with just one stick of DDR5, making AM4 a terrible option for your next build
SteelSeries Arctis Nova 7 Wireless Gen 2 Headset Review - New and Improved, But Is It Enough?
AMD Ryzen 7 7700X3D Review - Days of Future Past
Samsung 990 2TB SSD Review - Ninth Gen QLC at PCIe Gen4 Speeds
ASUS ExpertBook Ultra (Panther Lake) 14" Business Laptop Review
ASUS ROG Raikiri II Xbox Wireless Controller Review - Ready to Take Control
MOZA FMP18 Panel Bundle Review: authentic F/A-18 Hornet cockpit controls for flight sims
Micron 6600 ION 245.76TB Enterprise SSD Review - Best in Class Programming Speeds
MOZA MA3F EFCM Flight Control Module Review: authentic Airbus A320 autopilot panel for simulators
Turtle Beach Stealth Pro II Wireless Gaming Headset Review - Premium Sound, Fantastic Features
MOZA MGX1000 Instrument Panel Review: a realistic Garmin G1000 replica for immersive flight sims
I use this decade-old free tool that finds files faster than Windows Search does
I install and update most of my apps with this Windows command now, and I stopped downloading sketchy installers
Hisense U6SF 65-inch MiniLED TV: High Performance Meets Leisurely Convenience
I stopped digging through Windows menus after I set up this one folder
Don't sell your Windows laptop until you do these things
6 PC cleaning mistakes to avoid for safer hardware maintenance
Phison and Intel Take Aim at Local AI's Memory Wall with aiDAPTIV
How to Remap Keyboard Keys in Windows using Microsoft PowerToys
7 tips to organize your Windows files for faster, easier access
Intel Arc G3 Extreme first impressions with MSI's Claw 8 EX AI+ - Incredible power for an extreme price