Take-Two comments on GTA 6 price, says Rockstar will reveal it 'soon'

The entire gaming market is eagerly awaiting the pricing of Grand Theft Auto VI by Rockstar and Take-Two Interactive. Recently, Take-Two CEO Strauss Zelnick commented on the pricing and who will reveal it.

2

In a recent interview with Variety, the Take-Two CEO was directly asked about the pricing surrounding GTA 6, with the Take-Two CEO responding by saying, "So now that announcement will come from Rockstar in due time. Our goal always is to deliver more value than what we charge, so we've had variable pricing at the company forever."

In a roundabout way, Zelnick is saying that if Rockstar believes it has provided much more value than the standard $70 premium price tag for a AAA game, there is a chance it will up the price. It really comes down to how much Take-Two and Rockstar believe gamers are getting value-wise from the game.

What is somewhat concerning is that if Take-Two and Rockstar weren't going to price GTA 6 higher than the standard $70 premium price tag, Zelnick has had ample opportunities during interviews to subtly mention that GTA 6's price isn't going to be abnormal. Yet he hasn't done that.

The pricing of video games mid-generation is certainly in turmoil as Xbox recently attempted to match Nintendo with its new standard $80 price tag on first-party games with The Outer Worlds 2. However, Microsoft decided to reduce the price of that title back down to $70, presumably because it didn't work at that price point.

However, The Outer Worlds 2 isn't GTA 6, which is probably the most anticipated game of all time. If any game was going to solidify the $80, $90, or even $100 price point, it would be GTA 6. The question is whether or not Take-Two and Rockstar are going to take the leap and risk it.

"As you know, the approach of the industry is to launch at a premium price, sometimes with special editions, and over time, typically to reduce the price to enhance the overall size of the market. We do the very same thing. I think, probably more than most, we're highly focused on making sure that the experience is great, not just because the game itself is great, but also because consumers have paid a fair price for it," added Zelnick