TAG Heuer's uber pricey $1400 smartwatch will be released by November

If you're in the market for an expensive smartwatch besides the Apple Watch, TAG Heuer has an expensive $,1400 watch that will debut later this year.

Published Sat, May 2 2015 10:10 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Luxury watch company TAG Heuer will release a Google Android Wear-powered device by the end of the year, sporting a whopping $1,400 price tag. The custom watch could be available in October, but shouldn't launch any later than November, according to company officials.

TAG Heuer's uber pricey $1400 smartwatch will be released by November | TweakTown.com

The watch has been created with the help of Intel and Google, with all three companies announcing a partnership in March. Google is providing Android Wear while TAG Heuer will use a new Intel microprocessor to power the costly watch.

Following the same idea as other smartwatch manufacturers, TAG Heuer hopes the Apple Watch helps bring additional attention to the wearable market. "The more they sell, the more a few people will want something different and come to TAG Heuer," said Jean-Claude Biver, CEO of TAG Heuer, in a statement to Bloomberg.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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