Xiaomi preparing to launch smartphones, connected tech in Europe

Xiaomi announces plans for smartphone and connected tech product offerings in Europe.

Published Tue, Mar 17 2015 1:40 PM CDT   |   Updated Tue, Nov 3 2020 12:09 PM CST

During the CeBIT tech conference in Germany, Chinese electronics manufacturer Xiaomi announced plans to begin offering smartphones and connected home products to European markets. The announcement means Xiaomi is building confidence and readying a future fight against Apple, Samsung, Huawei, and other popular brands already in the European market.

Xiaomi preparing to launch smartphones, connected tech in Europe | TweakTown.com

"We are in a position to go on the international market with smartphones and smart-home products," said Lei Jun, Chief Executive Officer at Xiaomi, in a statement during CeBIT. "In the future we will come to Germany, we will come to Europe and other regions in the world."

Xiaomi has focused on its home market of China, with international expansion to India, Brazil, and a few other select nations. The company is slowly planning expansion into the United States, but is taking a strategic approach before trying to launch smartphones that would compete with the Apple iPhone, Samsung Galaxy, and other popular leading devices in the US.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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