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Huawei plans its invasion of US market with smartphones, wearables

Huawei wants a bigger footprint in the United States, focusing on smartphones and wearables.

Published Tue, Mar 3 2015 3:31 PM CST   |   Updated Tue, Nov 3 2020 12:09 PM CST

Huawei, the No. 2 largest smartphone manufacturer in China, plans to begin increased sales and marketing efforts in the United States. The company wants to focus on promoting smartphones and wearable devices, including sports team sponsorships, advertising and online promotion of its products to US consumers.

Huawei plans its invasion of US market with smartphones, wearables | TweakTown.com

To win over US consumers, Huawei will launch cheaper low-end phones and higher-end smartphones, while creating partnerships with US wireless carriers - and major retailers. Analysts are curious to see if carriers and e-tailers will be reluctant to partner with Huawei, though there is time for relationships to be nurtured.

Just two years ago, the US said Huawei was a national security threat - a lesser concern following increased knowledge of US surveillance operations. However, Huawei faces a bigger battle trying to compete with Apple and Samsung in the United States, as both companies aren't willing to give up market share without a major fight.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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