Mobile users now generating half of YouTube traffic, company says

Half of YouTube visitors are browsing the online video site from smartphones, tablets and other mobile devices.

Published Tue, Oct 28 2014 6:30 PM CDT   |   Updated Tue, Nov 3 2020 12:13 PM CST

Half of traffic to the YouTube video sharing website is generated from mobile users, a 10 percent increase the last time YouTube offered public numbers. Mobile users can enjoy a mobile version of the website, or download an app that allows them to access YouTube without being in a Web browser.

Mobile users now generating half of YouTube traffic, company says | TweakTown.com

Here is what YouTube CEO Susan Wojcicki recently confirmed: "Mobile is super important. I think it's important for every business right now."

YouTube reportedly is interested in an ad-free, subscription-based service - helping generate additional revenue - as Google struggles to woo advertisers to mobile. In addition, the company will likely launch a music service sometime in the near future, indicating Wojcicki's team is ready to get more creative to make new long-term revenue streams.

NEWS SOURCES:recode.net, i.ytimg.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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