Mobile users now generating half of YouTube traffic, company says

Half of traffic to the YouTube video sharing website is generated from mobile users, a 10 percent increase the last time YouTube offered public numbers. Mobile users can enjoy a mobile version of the website, or download an app that allows them to access YouTube without being in a Web browser.

Here is what YouTube CEO Susan Wojcicki recently confirmed: "Mobile is super important. I think it's important for every business right now."

YouTube reportedly is interested in an ad-free, subscription-based service - helping generate additional revenue - as Google struggles to woo advertisers to mobile. In addition, the company will likely launch a music service sometime in the near future, indicating Wojcicki's team is ready to get more creative to make new long-term revenue streams.