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Mobile users now generating half of YouTube traffic, company says

Half of YouTube visitors are browsing the online video site from smartphones, tablets and other mobile devices
By: Michael Hatamoto | Mobile Devices, Tablets & Phones News | Posted: Oct 28, 2014 11:30 pm

Half of traffic to the YouTube video sharing website is generated from mobile users, a 10 percent increase the last time YouTube offered public numbers. Mobile users can enjoy a mobile version of the website, or download an app that allows them to access YouTube without being in a Web browser.




Here is what YouTube CEO Susan Wojcicki recently confirmed: "Mobile is super important. I think it's important for every business right now."


YouTube reportedly is interested in an ad-free, subscription-based service - helping generate additional revenue - as Google struggles to woo advertisers to mobile. In addition, the company will likely launch a music service sometime in the near future, indicating Wojcicki's team is ready to get more creative to make new long-term revenue streams.


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