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Companies with sales teams still not rushing into using tablets

Mobile devices like tablets are becoming popular tools for sales and marketing teams, though global adoption is still dragging along

By: Michael Hatamoto from Feb 22, 2014 @ 19:00 CST

Just 23 percent of international B2B (business-to-business) marketing and sales teams are using tablets to help close deals out in the field.


Using a tablet is a good way to present during in-person sales meetings, while also able to demonstrate solutions in front of customers.

"Maybe if they talked to a lot international and smaller companies you get a high number, but there's no question that in the U.S. the majority of sales organizations are using tablets," said Tim Bajarin, President of Creative Strategies, in a statement to TabTimes.

In a blog post last year, Salesforce gave six reasons why tablets help sales teams close deals: portability and ease of use, access to real-time data, increased visual engagement in demos, customized sales presentations, connectedness, and increased productivity.

However, companies should be careful to embrace tablets and smartphones, but make sure the devices are secured, and they are used as a sales and marketing aid instead of outright focus of a meeting. Those involved in the meeting should not be lackadaisical and be prepared for the meeting just in case the tablet doesn't work or other unforeseen situations arise.


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