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Facebook has began informing TV networks what shows you post about

Facebook looks to take on Nielsen and Twitter by feeding networks with weekly data based on what its users talked about that week.

@CharlesJGantt
Published Tue, Oct 1 2013 11:33 AM CDT   |   Updated Tue, Nov 3 2020 12:20 PM CST

Facebook has began providing television networks with metrics on what TV shows its users are talking about the most. ABC, NBC, FOX, and CBS have all began receiving reports from the social network that clue these companies in on what shows Facebook users like, share, and comment on.

Facebook has began informing TV networks what shows you post about | TweakTown.com

Facebook says that the reports are delivered weekly, and that all user data is anonymized, and the only thing networks see is a final compiled metric such as "total social interactions that occurred." Facebook is hoping that this new initiative will take some of the market share away from Twitter, which is usually the go to for real-time viewer stats during big TV events.

"The conversation is being generated by a group that is much more representative of the general population," Daniel Slotwiner, the head of Facebook's TV metrics team, said in an interview. "That means we should have a better signal as it relates to ratings."

NEWS SOURCE:theverge.com

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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