T-Mobile updates its "Un-Carrier" strategy to stay ahead of the competition

T-Mobile USA announced today that it is updating its popular Un-Carrier strategy tomorrow to now offer all devices for $0 down. This means that customers can now upgrade their smartphones for free without signing a contract and just pay a monthly payment on the phone for 24 months. For example, you could upgrade to a new Samsung Galaxy S4 tomorrow for $0 down and just pay $25 per month over the next 24 months. That works out to $600 for the phone with 0% APR.

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"The number of reasons not to switch to T-Mobile this summer is ZERO," said John Legere, president and chief executive officer, T-Mobile US. "This is a fantastic offer and we're making it easier than ever for customers to get the latest amazing devices. Adding Zero Down in addition to JUMP!, and Simple Choice with no contract is all about making wireless work for consumers and shaking up this industry."

From the release by T-Mobile:

The hottest devices of the summer at the lowest upfront cost combined with T-Mobile's Simple Choice Plan, unlimited data on a nationwide 4G network and no annual service contracts gives customers an opportunity that's tough to beat. The promotion will be available nationwide at participating T-Mobile retail stores, via customer care, and online athttps://www.T-Mobile.com. A selection of the devices included in the promotion is as follows.

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