Let's face it, Samsung doesn't like Apple. Apple is in Samsung's sights and it will do anything possible to beat Apple out of its market share. On May 3, in London, a press event is being held to release Samsung's new Galaxy S III phone. The launch is shrouded with Apple-like security and secrecy, so what I'm about to tell you is a rumor.

At the launch, in addition to the Galaxy S III, Samsung could be launching a new cloud service to compete with Apple's iCloud. Dubbed S-Cloud, it would be Samsung's competing service. They will be almost the same in what they do (sync data to the cloud and across devices), but it is rumored that S-Cloud won't come with the content-uploading limitations found in Apple's offering.
Samsung is continuing in the Apple-like security and secrecy and has not said anything about S-Cloud or if it will launch at the May 3 event. However, there have been several reports that have surfaced recently claiming that Samsung is working towards this goal. Originally it was thought that it could launch in August.
- Read more: Apple revokes Advanced Data Protection for iCloud users after UK government forces backdoors
- Read more: Samsung rumored to unveil its ultra-thin Galaxy S25 Edge on April 16, initial run of 40K units
- Read more: Apple set to break tradition with the launch of the foldable iPhone
It's further rumored that Samsung could have partnered with Microsoft to ensure a smooth global launch of the new service. I wonder if S-Cloud will come to old devices like mine. I guess it's true what they say, if you can't beat them, join them.

