'YOUM'. This is the name of Samsung's flexible AMOLED technology, in which both the name and logo have been sent for trademark registration in the United States. This means that YOUM-sporting devices could soon be seen in the wild, and flexed, in the wild.
YOUM is Samsung's next-generation ultra-thin screen technology, with the unique characteristic of being able to be bent, Samsung says its even unbreakable. YOUM was showcased before it had a name at CES last year, where they were teasing a 4.5-inch screen with a thickness of 0.3mm and a resolution of 800x480 (WVGA). Samsung have demonstrated the concept of using it for an e-book reader, camera, video chat and even augmented reality and 3D visuals on tablet PCs.
We should see things like watches, smartphones and tablets built from this technology. A flexible watch connected to the Internet, Facebook, e-mail, etc would be quite cool and would definitely sell to the hipsters, and technology fans alike.