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The RTX 5070 is now the most popular GPU on Steam, despite inflated prices

NVIDIA's RTX 5070 leads Steam's September 2026 Hardware Survey with a 5.86% share of surveyed systems, despite prices far above its $550 MSRP.

The RTX 5070 is now the most popular GPU on Steam, despite inflated prices
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TL;DR: The RTX 5070 topped Steam's September 2026 Hardware Survey with a 5.86% share, up from 3.56% in August, despite typical prices around $850 versus its $550 MSRP. Survey results may be affected by opt-in sampling; 32GB RAM also became the most common configuration.
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It goes without saying that the current state of PC gaming hardware is less than ideal. Due to the ongoing memory shortage, GPU, SSD, and RAM pricing is all over the place. A quick search on PCPartPicker shows that the average price of an RTX 5070 is around $850, with many models near the $1,000 mark, despite an MSRP of $550.

So, it is a surprise to see the mid-range RTX 5070 currently hold the top spot in Steam's September Hardware Survey, with a market share of 5.86% of surveyed systems, up from 3.56% in August.

The RTX 5070 is now the most popular GPU on Steam, despite inflated prices 2

Usually, we'd see NVIDIA's RTX 60-class cards at the top of these hardware survey charts. In fact, for a long time, the RTX 3060 had cemented its position as the most popular choice among gamers. The RTX 5070's position is different from this usual cadence.

Nonetheless, the 60-class cards from the RTX 50 series aren't far behind, sitting in second and third place, with the GeForce RTX 5060 holding a 4.20% market share and the GeForce RTX 5060 Ti close behind at 3.87%. The older RTX 4060 remains popular at 3.72%.

The RTX 5070 is now the most popular GPU on Steam, despite inflated prices 4

Another interesting change is in system RAM. 32GB of RAM seems to be the most popular configuration now, with a market share of 42.22%, up 4.77% from last month. 16GB kits are still popular, of course, holding a market share of 37.82%.

The RTX 5070 is now the most popular GPU on Steam, despite inflated prices 5

So are people really upgrading to better-equipped mid-range systems without worrying about the inflated prices? It's a hard question to answer, especially since Steam's Hardware Survey uses a random opt-in system. Because it is random, sampling bias is possible. For example, if a massive wave of players in a specific region accepts the survey that month, the global data can skew heavily toward their specific hardware.

The RTX 5070 is now the most popular GPU on Steam, despite inflated prices 1

Story Q&A

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From TweakTown's coverage of this story.

How can Steam's opt-in Hardware Survey sampling affect the reliability of the RTX 5070's reported lead?

How does 32GB of RAM affect gaming compared with 16GB on a system with an RTX 5070?

There is no gaming performance comparison between 32GB and 16GB of RAM on a system with an RTX 5070. Steam's September 2026 survey shows 32GB in 42.22% of surveyed systems and 16GB in 37.82%, but it does not show how either configuration affects RTX 5070 gaming performance.

Want something else? Ask TweakBot.

Still, the Hardware Survey does paint a somewhat clear picture of just how popular the RTX 5070 appears to be. AMD's Radeon RX 9070 XT still appears underrepresented in the survey, at only 1.35% market share. It is still more popular than the budget-focused RX 9060 XT, at 0.73% market share. This could suggest that some gamers are buying more mid-range hardware to avoid upgrading again for a couple of years.

Photo of the NVIDIA GeForce RTX 5070 Graphics Card

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About the author

Tech Reporter

From helping gamers find the best gear to keeping up with the fast-moving world of tech news, writing is something Hamid fell completely in love with. Four years in, and that magic hasn't worn off. When he's not working, you'll find him replaying The Last of Us series or losing himself in movies.

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