According to a new report by YouTube creator Moore's Law Is Dead, citing sources within NVIDIA, the company is planning to launch its next-generation GeForce RTX 60 Series in the first half of 2027. This is surprising because, compared to previous generations, there have been very few leaks related to the RTX Rubin generation, its architecture, and specs for its various models.
The report says the lack of leaks comes down to NVIDIA clamping down on leaked information, so the information presented here offers little beyond the expected first-half-of-2027 release window. That said, the quote attributed to a source within NVIDIA by Moore's Law Is Dead states that the previously rumored 2028 launch for "Gaming Rubin" is wrong and that even though it's been delayed from its initial 2026 launch to "allow AI to gobble up as much TSMC capacity as possible," the 2027 release was apparently greenlit months ago.
As for what RTX Rubin will look like, the report hints that "Big Rubin," or the GeForce RTX 6090, will differ from previous flagship designs in some interesting way. Whether that means a chiplet design or something else (like beefed-up AI hardware for Neural Rendering) remains to be seen. Of course, any GeForce RTX 60 Series news is always exciting to see, but as we're talking about a release window from a single source, this information should be taken with a grain of salt. On the flip side, if the first half of 2027 is the current plan for the GeForce RTX 60 Series, it raises several concerns.
The big one is pricing and availability. With 2027 on track to be the worst year on record for memory capacity, and TSMC's 2nm process costs (which is what the RTX 60 Series is expected to be built on) increasing alongside capacity being allocated for next-gen AI hardware, what price could NVIDIA realistically launch a GeForce RTX 6080 and RTX 6090 at? Current market conditions have seen the RTX 5080's price continue to creep closer to $1,600 USD for entry-level models in recent months, while the price for GeForce RTX 5090 GPUs has skyrocketed to around $7,000 USD.
Frequently Asked Questions
Open a question for an answer from TweakTown's coverage of this news, or ask your own below.
What could the RTX Rubin launch window mean for GeForce RTX 6080 and RTX 6090 availability at retail?
Why would NVIDIA delay Gaming Rubin to 2027, and what does TSMC capacity have to do with it?
What might make the GeForce RTX 6090 differ from previous flagship GeForce designs?
Is RTX Rubin expected to use a chiplet design or more Neural Rendering hardware?
Have a question that isn't listed here? Ask below, and TweakBot will answer it.
With the GeForce RTX 50 Series launch unable to keep up with demand, we can probably expect to see a similar situation next time around, too. And with that, expect cards to hit retail at price points significantly higher than the MSRP set by NVIDIA. Naturally, this is all speculation, so we'll have to wait and see.
