We have all been grooving ever since Netflix dropped the much-awaited GTA 6 extended look, and now Miami is getting in on it too. Just a few days ago, Miami Beach gave the green light to a large-scale advertising campaign for GTA 6 after considerable pushback over promoting a franchise where crime is quite literally the point.
Content creator Joel Franco has shared aerial footage showing large-scale signage preparations taking shape behind the Kaseya Center, home of the Miami Heat. Once assembled, the panels are expected to spell out "Welcome to VI," and the pink-and-white colour palette, the prominent VI, and the unmistakable Miami backdrop leave little doubt about what this is for.
According to Dexerto, the banners and logos will officially go live on October 10, as agreed in a deal between Rockstar Games and Miami officials. Rockstar is paying the city around $3 million as part of the promotional arrangement. Apparently the $3 million helped settle the debate about advertising a crime franchise in a real city.
Franco also highlighted various parts of Miami that appeared in the recent GTA 6 footage. In the game, the Kaseya Centre has a fictional counterpart in the form of the Sahara Arena, making the location choice feel deliberately on the nose in the best possible way. With October 10 as the go-live date and November 19 as the launch date, we can expect the game's marketing to grow gradually.
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It is still genuinely surreal that Grand Theft Auto 6 is actually, really, almost here. After two delays and a stretch of leaked gameplay that had fans nervously wondering whether a third was coming, real-world marketing going up in Miami is about as concrete a signal as we are going to get before launch day. And we could not be more ready.
