ASUS ROG Astral RTX 5090 Edition 20 listing appears in Europe for over $7,400

We get it, graphics cards are expensive, and they are even more expensive right now due to the ongoing RAM crisis. However, a consumer desktop graphics card that costs over $7,000 is almost unfathomable. That is exactly what the ASUS ROG Astral RTX 5090 Edition 20 is: it has shown up at French retailer LDLC for €6,499.95, which works out to more than $7,400. Somehow, it's still not the most expensive RTX 5090 you can buy.

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The listing lines up with earlier reports from a couple of weeks ago, pointing to a DACH region price of €5,799, or around $6,650. So it looks like the final European pricing landed even higher than the first numbers suggested. ASUS reportedly plans to ship the card in late July or early August.

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This is part of ASUS's ROG 20th Anniversary lineup, and the Edition 20 branding shows up across several products, not just this GPU. We've also seen a ROG Crosshair X870E Edition 20 motherboard bundle, an ROG Swift OLED monitor, and an ROG Thor power supply, all carrying the same anniversary treatment and priced well above their standard counterparts.

As for the card itself, it's built on the same GB202 die as the rest of the RTX 5090 lineup, with 21,760 CUDA cores and 32GB of GDDR7 on a 512-bit bus. What separates the Edition 20 from a regular ROG Astral is mostly the presentation.

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It carries a 6.67-inch curved AMOLED display on the shroud that can show hardware data or custom animations, a transparent glass backplate showing off the PCB underneath, and a 4.7-slot cooler with four Axial-tech fans. It's less a performance upgrade and more a showpiece variant, similar in spirit to the anniversary editions we've seen from other brands over the years.

Why is it so expensive, then? Some of it comes down to timing. GDDR7 memory and general GPU component costs have been climbing all year due to the ongoing memory shortage, and premium flagship cards tend to absorb that first. The rest is just ASUS leaning hard into the collector angle.

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Surprisingly, this isn't even ASUS's priciest RTX 5090 right now. The ROG Matrix Platinum RTX 5090 is listed from €6,999 through third-party sellers and up to a whopping €9,539 direct from ASUS, making it the most expensive standard model in the lineup. Then there's the RTX 5090 Dhahab Edition, the gold-plated Middle East exclusive that launched around $7,000 and has been resold by scalpers for as much as $22,900.

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Frequently Asked Questions

TweakBot answers common questions about this news using TweakTown's own coverage from this page and related content from our archive. Tap a question to reveal the answer, or type your own below.

Question #1

Does the curved 6.67-inch AMOLED display require special drivers or software and is it customizable via ASUS tools?

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Question #2

Are there reported availability differences (preorders, retailer exclusives) between the Edition 20 and other special RTX 5090 variants like Dhahab or Matrix?

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Question #3

Given current GDDR7 price-driven GPU inflation, how do Edition 20 street prices compare to MSRP trends for other RTX 5090 models in recent TweakTown coverage?

TweakTown reports the ASUS ROG Astral RTX 5090 Edition 20 surfaced in Europe for €6,499 ($7,435), which is notably higher than earlier DACH-region figures of €5,799 (~$6,650). The article notes GDDR7-driven price increases have pushed flagship RTX 5090 models above MSRP, citing the ROG Matrix Platinum listed from €6,999 through third parties and up to €9,539 direct from ASUS, and the Dhahab Edition launched around $7,000 and resold far higher.

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Next to that, the ROG Astral Edition 20 almost looks reasonable.