AMD reportedly raising prices on Radeon GPUs by 10% in July

With DRAM a critical component of graphics cards, gaming GPUs have been under fire for their prices due to the current memory crisis. According to a new post on the Board Channels forum (via VideoCardz), AMD has begun informing its partners that a 10% price increase for Radeon GPU bundles is coming in July.

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Board Channels is a well-known forum and source for leaks and rumors about GPU pricing and availability, as it regularly features first-hand information from several add-in-board (AIB) partners close to AMD and NVIDIA. As we're talking about AMD, the companies affected would be Sapphire, XFX, ASUS, ASRock, and others. The post states that AMD is increasing its supply price for bundles due to "tight global supply" of memory chips and rising GDDR6 prices.

As AMD bundles GPUs with memory, for example, Radeon RX 9070 XT orders get the GPU and 16GB of GDDR6 memory, the supply price for these is increasing by 10%. However, there is a positive side to this rumor: the price increase applies only to new orders, so it will take time to filter down to the consumer market.

Even though there's no word that the 10% price increase will be passed on to consumers, that's most likely going to be the case, as the increase would eat into the already thin margins on PC gaming GPU sales for AIBs. It's an unfortunate situation and an indicator that alongside everything else in the consumer technology space, GPU prices will see a notable increase as the second half of 2026 unfolds.

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The report doesn't mention GeForce RTX 50 Series price increases, but given that most models in the lineup are now being sold at much higher prices than their original MSRPs, that reality is likely already here.