Belkin fake reviews common practice

Just the way they do things.

@TweakTown
Published Mon, Jan 26 2009 10:14 AM CST   |   Updated Tue, Nov 3 2020 12:37 PM CST
After Belkin got caught trumping up good product reviews; Mark Reynoso, President of Belkin was quick to denounce the event and state that it was not in line with company policies.

It seems that Mark might not have been honest either according to two people (one claiming to be a former employee and the other claiming to be currently employed by Belkin) that choose to remain nameless.

These two claim that this is indeed in line with the way Belkin does business. What is more they both go on to state in different terms that Belkin has done much worse than pay people to write bogus evals on Amazon.com. Both point the finger at Mr. Reynoso as the person behind it all and even state "NOTHING at Belkin gets approved or done without his stamp of approval"

Things look bad indeed.

Read more at Neowin.

Belkin fake reviews common practice

"While never mentioned in an "official" policy, for years it has been pressed upon ALL Belkin employees to do whatever is needed to get good product reviews and good press. Everything from sending blog writers a device with custom firmware that hides known bugs yet claiming it to be official release firmware, faking hardware logo certifications (specifically Apple and MSFT), releasing blatantly inaccurate data from test results making our devices look superior to others, to placing "tailored" reviews of our products into places visible to consumers (as reported Amazon, etc), as well as writing poor reviews of competitors products. In the past there have even monthly awards given to Business Units who achieved the most positive reviews, regardless as to the products rate of customer returns. The concept being that even if a consumer has been mislead by a review or data on the box, the chance that they will return the product is very little. Infact, our products are such junk, when an internal survey was done, it was found that the majority of Belkin employees purchased competitors products for home use, even with ours being offered free, as they are of such poor quality.

We have paid magazines for positive reviews, made custom devices or fixtures for use at trade shows to ensure quality demos. One such example would be a fixture that runs hidden cable to a TV or audio receiver, yet claiming the broadcast is coming from a wireless transmitter, or through a USB hub....."

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