Apple is reportedly planning to unleash its next-gen iPhone 17 family of smartphones, including the new ultra-thin iPhone 17 Air, on September 9.

The company traditionally launches its new range of iPhones in September, with MacRumors reporting that this year will be no different for the iPhone 17. We are to expect the iPhone 17, iPhone 17 Pro, iPhone 17 Air, and flagship iPhone 17 Pro Max to be unveiled on September 9.
Apple will then open up pre-orders for the iPhone 17 on September 12, which will see Apple fans waiting around a week for pre-ordered iPhone 17 smartphones to reach them and get in-store. We should expect major markets like the US, Europe, China, Australia, and other countries to be included in that first week of iPhone 17 sales.
- Read more: Apple iPhone 17 Air rumored with 12GB RAM, making it closer to iPhone 17 Pro
- Read more: Here's our closest look at Apple's ultra-thin iPhone 17 Air smartphone so far
- Read more: Apple iPhone 17 Pro Max has the biggest battery in an iPhone yet: 5000mAh battery
- Read more: Apple's iPhone 17 Air rumors: 5.5mm thickness, 145g, smaller 2800mAh battery
- Read more: Samsung gives Apple its best M14 OLED panel for new iPhone 17, not used on Galaxy S25
Apple will not just unveil its new iPhone 17, iPhone 17 Pro, iPhone 17 Air, and iPhone 17 Pro Max smartphones on September 9, but we should expect to see the AirPods Pro 3 headphones, the Apple Watch Series 11, Apple Watch Ultra 3, and the announcement of the new low-cost Apple Watch SE 3 wearable.




