New Borderlands 4 pre-orders reveal the game won't be $80 after all.

Today, pre-orders for Borderlands 4 opened up on all platforms, revealing a base $70 price tag for the game. Fans were worried that Gearbox's new sequel could be $80, especially with Nintendo opening up a $80 price point for new Switch 2 games, and it just so happens that Borderlands 4 is coming to the Switch 2. Gearbox CEO Randy Pitchford was asked about the game's price, and his response didn't help the situation, actually kicking off a controversy with tidbits of rare insight into the video games industry.
It looks like the controversy may all have been for nothing--or maybe the high-combustion reaction from fans was the exact reason Borderlands 4 isn't $80. Whatever the case, it looks like the costs are being passed down through various editions. Borderlands 4 will have 3 digital versions: the standard edition for $70, a deluxe edition for $100, and a super deluxe edition for $130. Also, Borderlands 4 won't have a Switch 2 version at launch.
For his part, Gearbox's Pitchford revealed that his team didn't set the pricing for Borderlands 4. The publishers at 2K Games did. Gearbox was acquired by long-time partner Take-Two Interactive in 2024, and Take-Two's internal games label 2K Games currently and always has published the Borderlands games. As we known from Take-Two CEO Strauss Zelnick, it's the publishing labels that set the prices, not the developers.
This structure is also apparently the same for Xbox Game Studios too.
Check below for info on the Borderlands 4 pre-order packs:
Borderlands 4 pre-order: PlayStation - Xbox - Steam

Borderlands 4 Standard Edition
- Full base game
- Pre-Order Bonus: Gilded Glory Pack*
- 1 Vault Hunter Skin
- 1 Weapon Skin
- 1 ECHO-4 Drone Skin

Borderlands 4 Deluxe Edition
- Full base game
- Pre-Order Bonus: Gilded Glory Pack*
- 1 Vault Hunter Skin
- 1 Weapon Skin
- 1 ECHO-4 Drone Skin
- Firehawk's Fury Weapon Skin
- Bounty Pack Bundle**
- 4 unique areas, featuring new missions and unique bosses
- 4 Vault Cards with unique challenges and rewards
- New gear and weapons
- New Vault Hunter cosmetics
- 4 New vehicles with new cosmetics

Borderlands 4 Super Deluxe Edition
- Full base game
- Pre-Order Bonus: Gilded Glory Pack*
- 1 Vault Hunter Skin
- 1 Weapon Skin
- 1 ECHO-4 Drone Skin
- Firehawk's Fury Weapon Skin
- Bounty Pack Bundle**
- 4 unique areas, featuring new missions and unique bosses
- 4 Vault Cards with unique challenges and rewards
- New gear and weapons
- New Vault Hunter cosmetics
- 4 New vehicles with new cosmetics
- Ornate Order Pack
- 4 Vault Hunter Skins
- 4 Vault Hunter Heads
- 4 Vault Hunter Bodies
- Vault Hunter Pack***
- 2 new playable Vault Hunters
- 2 new Story Packs, featuring all new story and side missions
- 2 new map regions
- New gear and weapons
- New Vault Hunter cosmetics
- New ECHO-4 cosmetics





