Black Myth: Wukong was so successful it actually saved businesses

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The gaming industry is steadily pushing toward a digital-only landscape, and while that reality is still many years away, it's undeniable that's where it's heading. However, until that day comes when we can't go out and buy physical copies of our beloved games, there will be massive physical sale success stories, and one of the most recent ones was Black Myth: Wukong.

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Black Myth: Wukong was a massive success when it launched digitally before getting a physical release. By that time, it was already a massive commercial success, and now, according to its physical publisher, PM Studios, the release of the game physically has not only proven successful for the creators of the game but also the businesses selling it.

PM Studios CEO Mike Yum spoke with The Gamer and said that even now, the physical sales of the game are "healthy," with Yum adding that he received many calls during Christmas and after New Year's thanking the publisher as the physical release of Black Myth: Wukong "saved their business."

"I wish I could reveal the number, but those guys [Game Science] are very private and I respect that. But it's shown me and all the distributors and partners and retailers out there that it's very healthy still," he says. "I got a lot of calls like during Christmas and after the New Year's thanking me and saying that it saved their business."

Yum added that physical releases for games are particularly important to specific regions, as many of these regions where the physical game sells extremely well don't have great internet access. The CEO explained that in these regions, gamers will avoid downloading 100GB games as they are still paying per megabyte or gigabyte. These regions also suffer from extremely slow internet speeds.

"It was a huge hit in certain countries like Spain and Italy and I didn't know why. In places where they still don't have advanced internet technology, they won't download a 100-gigabyte disk because they're paying per data. In places like that, where the bandwidth is low or slower, they were very much waiting for a physical copy of the game," adds Yum