NVIDIA RTX 5070 GPU has its price cut in two countries - could this happen in the US, too?

Could pricing be turning a corner with the Blackwell generation - or at least with the RTX 5070? Hints in the UK and Japan suggest this might be the case.

NVIDIA RTX 5070 GPU has its price cut in two countries - could this happen in the US, too?
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TL;DR: NVIDIA's RTX 5070 GPU has seen a price drop below its MSRP in the UK, with Gainward and Zotac models priced at £518.99. This follows a similar move in Japan, with a few percent being shaved off the recommended pricing, giving us hope that broader reductions could be coming.

NVIDIA's RTX 5070 has slipped under its MSRP in another country, this time in the UK - perhaps indicating that the mid-range Blackwell GPU might do the same in the US (and other regions besides) before long.

The Zotac model at the reduced price isn't in stock, but Gainward's RTX 5070 is (Image Credit: Overclockers UK)

The Zotac model at the reduced price isn't in stock, but Gainward's RTX 5070 is (Image Credit: Overclockers UK)

The Gainward Python III version of the GeForce RTX 5070 has had its price tag cut to £518.99 at Overclockers, a major UK retailer, as KitGuru noticed (via VideoCardz). On top of that, we also spotted that the Zotac Solid spin of the RTX 5070 has also been reduced to this level.

The RTX 5070 carried an official MSRP of £539 in the UK originally, but as VideoCardz was sharp-eyed enough to pick up, the official NVIDIA site in the UK now lists this GPU at £529.

At any rate, this is still £10 knocked off, or a 2% price reduction, and it's a potentially telling one regarding the popularity of the RTX 5070 - or lack of it, with many reviews being lukewarm as to where NVIDIA has pitched this particular Blackwell model (though not all of the feedback has been purely negative, by any means).

As mentioned, this isn't the first time we've seen the price slip below MSRP, because as Wccftech highlighted earlier this week, a Japanese retailer also dropped the price of a Palit Infinity 3 RTX 5070 by 3%.

Again, not a huge discount, but the fact that a Blackwell graphics card is under its recommended pricing in two countries is perhaps a sign that pricing is turning a corner, at least for this model. Indeed, the Gainward model at Overclockers UK is actually in stock (at the time of writing), even at this slightly reduced asking price.

Pricing may ease a little more, perhaps, and maybe US retailers will be jumping on this same discount bandwagon - although of course the economic turmoil currently being caused by tariffs and the ongoing trade war is muddying the waters.

Read more: The priciest consumer GPU ever? Custom ASUS RTX 5090 is decked out in gold and signed by Jensen

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Darren has written for numerous magazines and websites in the technology world for almost 30 years, including TechRadar, PC Gamer, Eurogamer, Computeractive, and many more. He worked on his first magazine (PC Home) long before Google and most of the rest of the web existed. In his spare time, he can be found gaming, going to the gym, and writing books (his debut novel – ‘I Know What You Did Last Supper’ – was published by Hachette UK in 2013).

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