Marketing is a powerful tool
How often do you see magazine advertisements, forum banners and YouTube ads from peripheral companies claiming that their new 8,600 DPI mouse will help you 'pwn the noobs' and increase your gaming 10-fold with pinpoint precision? How often are you told that the fancy LED's and 900 programmable macros are going to help you win that local LAN tournament that you're attending with your mates?
There's a ton of marketing out there that is simply just hype, so I decided to write this article in order to go over a few gaming accessories and features that I feel are commonly overlooked by gamers. I'm in no way saying that a mouse with lots of macros and DPI is a bad thing, but I'm saying that you don't necessarily have to use it. Your car can travel up to 160 mph, does that mean you drive 160 mph all the time? Probably not, or at least you shouldn't.
Over my years working in the peripheral industry as part of a marketing team, I have seen my fair share of advertising campaigns and tried out a wide variety of products myself as a competitive gamer. I'm hoping that through this article and added knowledge of one certain professional gamer, I can help you become a better player - or at least a little more informed.
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