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Underappreciated gaming accessories and over-hyped marketing terms (Page 1)

Underappreciated gaming accessories and over-hyped marketing terms

Some gaming accessories go underappreciated alongside marketing making you might think that some features are needed, when realistically, they aren't used.

Chris Smith | Mar 1, 2015 at 12:40 pm CST - 1 min, 8 secs time to read this page

Marketing is a powerful tool

How often do you see magazine advertisements, forum banners and YouTube ads from peripheral companies claiming that their new 8,600 DPI mouse will help you 'pwn the noobs' and increase your gaming 10-fold with pinpoint precision? How often are you told that the fancy LED's and 900 programmable macros are going to help you win that local LAN tournament that you're attending with your mates?

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There's a ton of marketing out there that is simply just hype, so I decided to write this article in order to go over a few gaming accessories and features that I feel are commonly overlooked by gamers. I'm in no way saying that a mouse with lots of macros and DPI is a bad thing, but I'm saying that you don't necessarily have to use it. Your car can travel up to 160 mph, does that mean you drive 160 mph all the time? Probably not, or at least you shouldn't.

Over my years working in the peripheral industry as part of a marketing team, I have seen my fair share of advertising campaigns and tried out a wide variety of products myself as a competitive gamer. I'm hoping that through this article and added knowledge of one certain professional gamer, I can help you become a better player - or at least a little more informed.

Last updated: Apr 7, 2020 at 12:33 pm CDT

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Chris Smith

ABOUT THE AUTHOR - Chris Smith

I'm a competitive gamer and was an eSports employee. Recent changes have seen me hang up the mouse and move over to the technology world, covering all news for TweakTown, ranging from gaming news to opinion articles and the latest tech releases. Expect to see a few different articles on international eSports news and competitive game releases, as well as audio and mobile device content.

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