While HTC might not be doing so well when it comes to smartphone sales, it has one of the most exciting products in it arsenal, with the Vive VR headset arriving later this year.
With no firm release date other than 'the end of 2015', HTC is now saying that it will sell Vive directly through its website, as well as various retailers. HTC.com and HTCVR.com will have the first Vive units available, but it will slowly reach other destinations. HTC's Head of Global Marketing, Jeff Gattis, talked with Polygon recently about Vive, where he said: "Everybody is excited about this: They see the potential for the market, the potential to sell the things around it. They see it as a great traffic driver to their stores".
Gattis said that "retail will be part of [their] strategy" but it won't happen until Q1 2016, but that doesn't mean the Vive is delayed from its 'end of 2015' release window. Gattis added: "I don't know if we're necessarily going to hit retail for holiday, but we're still very committed to that".