Pokemon GO has taken the world by storm, with people exploring the physical world around them - inside of their house, outside of their house, at the park, local businesses, and so much more.
The game uses the real-world as the game map, with specific locations tagged as locations in the game that you need to visit. This might be your local KFC, gym, police station, or Target. Pokemon GO actively encourages you to explore the real-world while playing the game, as you can catch Pokemon anywhere. Many small businesses are finding that Pokemon GO players are coming into their store, and some are taking advantage of it.
There are some small businesses that have caught on quick, embracing Pokemon GO, with UploadVR reporting that a Dairy Queen fast food restaurant saw an increase in customers after the release of Pokemon GO. They posted a sign outside of their door, saying: "Pokestop Inside! Come get your Pokeballs and previously rocked threads. Gotta catch 'em all in style". Other businesses aren't so friendly, saying: "Pokemon are for paying customers only".